By Jean E. Palmieri
New York: Bloomingdale’s is getting its game on.
Following on the heels of its successful collaboration with the National Football League for last year-s Super Bowl, the retailer is now teaming up with the National Basketball Association for the NBA All-Star Game, scheduled for Madison Square Garden on Feb. 15.
“Our NFL collaboration was really, really successful,” said Kevin Harter, vice president of men’s fashion direction. “We’ve always known that the Bloomingdale’s customer loves pop culture. But now we’ve realized that the Bloomingdale’s men’s customer loves sports.”